{"title":"Butterfly Effect","description":"\u003cp class=\"p1\"\u003eFrom chaos, comes order.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Butterfly Effect Collection is built on the idea that small adjustments can change everything. A shift in rhythm. A controlled breath. A stride that lands just right.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned for race day and high performance training, this capsule blends expressive motion inspired prints with technical Mens and Womens Running Apparel. Featuring our lightweight race singlet, breathable performance socks and premium running headwear, each piece is engineered for airflow, sweat management and unrestricted movement.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe collection introduces the CP Series Running Hat, our refined 56cm silhouette with updated panel construction and SOLARA mesh rear ventilation. Also included are the E Series High Ponytail Running Hat and performance Visor, offering versatile race ready options across all conditions.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBuilt for runners who understand that progress lives in the details.\u003c\/p\u003e","products":[{"product_id":"v-m-butterfly-mauve","title":"Men's V-BUTTERFLY MAUVE Race Singlet","description":"\u003cp style=\"text-align: center;\"\u003eIntroducing the Men's Performance Race Singlet, designed for racing and fast sessions where fit, weight and comfort matter most. Crafted with Coolcore Breeze recycled mesh to deliver reliable sweat wicking breathability and thermoregulating performance on the run.\u003cbr\u003e\u003cbr\u003eInspired by the Butterfly Effect, the reflective fractal triangle elements on the front and back symbolise small shifts creating powerful outcomes while enhancing visibility in low light conditions.\u003cbr\u003e\u003cbr\u003eThe streamlined racerback shape supports full range of motion and is finished in a limited edition colourway for runners of all kinds.\u003cbr\u003e\u003cbr\u003eLooking to complete the kit? Explore our full range of \u003ca href=\"https:\/\/wearefractel.com\/collections\/all\" rel=\"noopener\" target=\"_blank\"\u003ePerformance Headwear\u003c\/a\u003e or \u003ca href=\"https:\/\/wearefractel.com\/collections\/all-socks\" rel=\"noopener\" target=\"_blank\"\u003eSocks\u003c\/a\u003e for your next session.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"XS","offer_id":44091804254388,"sku":"MSINVELBUTXS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44091804287156,"sku":"MSINVELBUTS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":44091804319924,"sku":"MSINVELBUTM01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":44091804352692,"sku":"MSINVELBUTL01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":44091804385460,"sku":"MSINVELBUTXL01","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/M-BUTTERFLY-MAUVE-FRONT.png?v=1769987338"},{"product_id":"v-m-chaos-cobalt","title":"Men's V-CHAOS COBALT Race Singlet","description":"\u003cp style=\"text-align: center;\"\u003eIntroducing the Men's Performance Race Singlet, designed for racing and fast sessions where fit, weight and comfort matter most. Crafted with Coolcore Breeze recycled mesh to deliver reliable sweat wicking breathability and thermoregulating performance on the run.\u003cbr\u003e\u003cbr\u003eInspired by the Butterfly Effect, the reflective fractal triangle elements on the front and back symbolise small shifts creating powerful outcomes while enhancing visibility in low light conditions.\u003cbr\u003e\u003cbr\u003eThe streamlined racerback shape supports full range of motion and is finished in a limited edition colourway for runners of all kinds.\u003cbr\u003e\u003cbr\u003eLooking to complete the kit? Explore our full range of \u003ca href=\"https:\/\/wearefractel.com\/collections\/all\" rel=\"noopener\" target=\"_blank\"\u003ePerformance Headwear\u003c\/a\u003e or \u003ca href=\"https:\/\/wearefractel.com\/collections\/all-socks\" rel=\"noopener\" target=\"_blank\"\u003eSocks\u003c\/a\u003e for your next session.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"XS","offer_id":44091804418228,"sku":"MSINVELCHAXS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44091804450996,"sku":"MSINVELCHAS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":44091804483764,"sku":"MSINVELCHAM01","price":110.0,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":44091804516532,"sku":"MSINVELCHAL01","price":110.0,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":44091804549300,"sku":"MSINVELCHAXL01","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/M-CHAOS-COBALT-FRONT.png?v=1769987305"},{"product_id":"v-m-attractor-steele","title":"Men's V-ATTRACTOR STEELE Race Singlet","description":"\u003cp style=\"text-align: center;\"\u003eIntroducing the Men's Performance Race Singlet, designed for racing and fast sessions where fit, weight and comfort matter most. Crafted with Coolcore Breeze recycled mesh to deliver reliable sweat wicking breathability and thermoregulating performance on the run.\u003cbr\u003e\u003cbr\u003eInspired by the Butterfly Effect, the reflective fractal triangle elements on the front and back symbolise small shifts creating powerful outcomes while enhancing visibility in low light conditions.\u003cbr\u003e\u003cbr\u003eThe streamlined racerback shape supports full range of motion and is finished in a limited edition colourway for runners of all kinds.\u003cbr\u003e\u003cbr\u003eLooking to complete the kit? Explore our full range of \u003ca href=\"https:\/\/wearefractel.com\/collections\/all\" rel=\"noopener\" target=\"_blank\"\u003ePerformance Headwear\u003c\/a\u003e or \u003ca href=\"https:\/\/wearefractel.com\/collections\/all-socks\" rel=\"noopener\" target=\"_blank\"\u003eSocks\u003c\/a\u003e for your next session.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"XS","offer_id":44091804582068,"sku":"MSINVELATTXS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44091804614836,"sku":"MSINVELATTS01","price":110.0,"currency_code":"AUD","in_stock":false},{"title":"M","offer_id":44091804647604,"sku":"MSINVELATTM01","price":110.0,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":44091804680372,"sku":"MSINVELATTL01","price":110.0,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":44091804713140,"sku":"MSINVELATTXL01","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/M-ATTRACTOR-STEEL-FRONT.png?v=1769987265"},{"product_id":"v-w-butterfly-mauve","title":"Women's V-BUTTERFLY MAUVE Race Singlet","description":"\u003cp style=\"text-align: center;\"\u003eIntroducing the Women’s Performance Race Singlet, designed for racing and fast sessions where fit, weight and comfort matter most. Crafted with Coolcore Breeze recycled mesh to deliver reliable sweat wicking breathability and thermoregulating performance on the run.\u003cbr\u003e\u003cbr\u003eInspired by the Butterfly Effect, the reflective fractal triangle elements on the front and back symbolise small shifts creating powerful outcomes while enhancing visibility in low light conditions.\u003cbr\u003e\u003cbr\u003eThe streamlined racerback shape supports full range of motion and is finished in a limited edition colourway for runners of all kinds.\u003cbr\u003e\u003cbr\u003eLooking to complete the kit? Explore our full range of \u003ca href=\"https:\/\/wearefractel.com\/collections\/all\" rel=\"noopener\" target=\"_blank\"\u003ePerformance Headwear\u003c\/a\u003e or \u003ca href=\"https:\/\/wearefractel.com\/collections\/all-socks\" rel=\"noopener\" target=\"_blank\"\u003eSocks\u003c\/a\u003e for your next session.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"XS","offer_id":44091804745908,"sku":"WSINVELBUTXS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44091804778676,"sku":"WSINVELBUTS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":44091804811444,"sku":"WSINVELBUTM01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":44091804844212,"sku":"WSINVELBUTL01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":44091804876980,"sku":"WSINVELBUTXL01","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/W-BUTTERFLY-MAUVE-FRONT.png?v=1769987207"},{"product_id":"v-w-chaos-cobalt","title":"Women's V-CHAOS COBALT Race Singlet","description":"\u003cp style=\"text-align: center;\"\u003eIntroducing the Women’s Performance Race Singlet, designed for racing and fast sessions where fit, weight and comfort matter most. Crafted with Coolcore Breeze recycled mesh to deliver reliable sweat wicking breathability and thermoregulating performance on the run.\u003cbr\u003e\u003cbr\u003eInspired by the Butterfly Effect, the reflective fractal triangle elements on the front and back symbolise small shifts creating powerful outcomes while enhancing visibility in low light conditions.\u003cbr\u003e\u003cbr\u003eThe streamlined racerback shape supports full range of motion and is finished in a limited edition colourway for runners of all kinds.\u003cbr\u003e\u003cbr\u003eLooking to complete the kit? Explore our full range of \u003ca href=\"https:\/\/wearefractel.com\/collections\/all\" rel=\"noopener\" target=\"_blank\"\u003ePerformance Headwear\u003c\/a\u003e or \u003ca href=\"https:\/\/wearefractel.com\/collections\/all-socks\" rel=\"noopener\" target=\"_blank\"\u003eSocks\u003c\/a\u003e for your next session.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"XS","offer_id":44091804909748,"sku":"WSINVELCHAXS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44091804942516,"sku":"WSINVELCHAS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":44091804975284,"sku":"WSINVELCHAM01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":44091805008052,"sku":"WSINVELCHAL01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":44091805040820,"sku":"WSINVELCHAXL01","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/W-CHAOS-COBALT-FRONT.png?v=1769987098"},{"product_id":"v-w-attractor-steele","title":"Women's V-ATTRACTOR STEELE Race Singlet","description":"\u003cp style=\"text-align: center;\"\u003eIntroducing the Women’s Performance Race Singlet, designed for racing and fast sessions where fit, weight and comfort matter most. Crafted with Coolcore Breeze recycled mesh to deliver reliable sweat wicking breathability and thermoregulating performance on the run.\u003cbr\u003e\u003cbr\u003eInspired by the Butterfly Effect, the reflective fractal triangle elements on the front and back symbolise small shifts creating powerful outcomes while enhancing visibility in low light conditions.\u003cbr\u003e\u003cbr\u003eThe streamlined racerback shape supports full range of motion and is finished in a limited edition colourway for runners of all kinds.\u003cbr\u003e\u003cbr\u003eLooking to complete the kit? Explore our full range of \u003ca href=\"https:\/\/wearefractel.com\/collections\/all\" rel=\"noopener\" target=\"_blank\"\u003ePerformance Headwear\u003c\/a\u003e or \u003ca href=\"https:\/\/wearefractel.com\/collections\/all-socks\" rel=\"noopener\" target=\"_blank\"\u003eSocks\u003c\/a\u003e for your next session.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"XS","offer_id":44091805073588,"sku":"WSINVELATTXS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":44091805106356,"sku":"WSINVELATTS01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":44091805139124,"sku":"WSINVELATTM01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":44091805171892,"sku":"WSINVELATTL01","price":110.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":44091805204660,"sku":"WSINVELATTXL01","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/W-ATTRACTOR-STEELE-FRONT_8cc3b1b0-28bf-4fe2-8e8d-0710ab810285.png?v=1769985710"},{"product_id":"v-u-chaos-cobalt","title":"V-CHAOS COBALT Visor","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp class=\"p1\"\u003eThe FRACTEL V-Series Visor blends premium performance with minimalist design. Crafted from lightweight, breathable REPREVE® recycled mesh, this visor is built using 100% recycled yarns for comfort you can feel good about.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned with technical function in mind, it features a thinner, more streamlined brim for an \u003cstrong\u003eupdated\u003c\/strong\u003e fit and feel, plus a bungee cord rear closure for quick, on-the-go adjustments. A built-in SWIFTdry™ sweatband ensures moisture is managed from start to finish.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you’re chasing airflow on long runs or prefer a stripped-back race-day option, this visor is machine washable and backed by our EYE Guarantee for complete peace of mind.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFinished in a limited edition print colourway, this piece is ready to perform wherever your run takes you.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for more performance-focused designs? Explore our full range of \u003ca rel=\"noopener\" title=\"Bucket Hats\" href=\"https:\/\/wearefractel.com\/collections\/bucket-hats\" target=\"_blank\"\u003eBucket Hats\u003c\/a\u003e, \u003ca rel=\"noopener\" title=\"Legionnaire Hats\" href=\"https:\/\/wearefractel.com\/collections\/legionnaire\" target=\"_blank\"\u003eLegionnaire Hats\u003c\/a\u003e, and \u003ca title=\"Caps\" href=\"https:\/\/wearefractel.com\/collections\/all-caps\"\u003eCaps\u003c\/a\u003e to find the perfect match for your next run.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fractel","offers":[{"title":"SM\/M 56.5cm","offer_id":44091805270196,"sku":"VSERCHA01","price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/V-CHAOS-COBALT-ANGLE.png?v=1767590017"},{"product_id":"chaos-cobaltunisex-sock","title":"CHAOS COBALT Performance Crew Socks","description":"\u003cp class=\"p1\" style=\"text-align: center;\"\u003eThe new \u003cmeta charset=\"utf-8\"\u003eFRACTEL Performance Running Socks are crafted from our new Pulse\u003cb\u003e©\u003c\/b\u003e fabric for runners who demand the best on race day.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003eDesigned with compression zones for muscle support and enhanced circulation, the lightweight, breathable knit ensures blister-free comfort and keeps your feet cool during intense efforts.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003eA jacquard knit Fractel logos add a stylish touch, while the discreet 'Why We Run' internal detail offers that extra motivation when you need it most.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003eReady for race day. Perfect for every day.\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"S\/M","offer_id":44091805401268,"sku":"SOCCHAS01","price":30.0,"currency_code":"AUD","in_stock":false},{"title":"L\/XL","offer_id":44091805434036,"sku":"SOCCHAL01","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/CREW-SOCKS-CHAOS-COBALT.png?v=1768869691"},{"product_id":"butterfly-mauveunisex-sock","title":"BUTTERFLY MAUVE Performance Crew Socks","description":"\u003cp class=\"p1\" style=\"text-align: center;\"\u003eThe new \u003cmeta charset=\"utf-8\"\u003eFRACTEL Performance Running Socks are crafted from our new Pulse\u003cb\u003e©\u003c\/b\u003e fabric for runners who demand the best on race day.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003eDesigned with compression zones for muscle support and enhanced circulation, the lightweight, breathable knit ensures blister-free comfort and keeps your feet cool during intense efforts.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003eA jacquard knit Fractel logos add a stylish touch, while the discreet 'Why We Run' internal detail offers that extra motivation when you need it most.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: center;\"\u003eReady for race day. Perfect for every day.\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"S\/M","offer_id":44091812610228,"sku":"SOCBUTS01","price":30.0,"currency_code":"AUD","in_stock":false},{"title":"L\/XL","offer_id":44091812642996,"sku":"SOCBUTL01","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/CREW-SOCKS-BUTTERFLY-MAUVE.png?v=1768869548"},{"product_id":"v-m-butterfly-effect-cobalt","title":"Men's V-BUTTERFLY EFFECT COBALT Race Singlet","description":"\u003cp style=\"text-align: center;\"\u003eIntroducing the Men's Performance Race Singlet, designed for racing and fast sessions where fit, weight and comfort matter most. Crafted with Coolcore Breeze recycled mesh to deliver reliable sweat wicking breathability and thermoregulating performance on the run.\u003cbr\u003e\u003cbr\u003eInspired by the Butterfly Effect, the reflective fractal triangle elements on the front and back symbolise small shifts creating powerful outcomes while enhancing visibility in low light conditions.\u003cbr\u003e\u003cbr\u003eThe streamlined racerback shape supports full range of motion and is finished in a limited edition colourway for runners of all kinds.\u003cbr\u003e\u003cbr\u003eLooking to complete the kit? Explore our full range of \u003ca href=\"https:\/\/wearefractel.com\/collections\/all\" rel=\"noopener\" target=\"_blank\"\u003ePerformance Headwear\u003c\/a\u003e or \u003ca href=\"https:\/\/wearefractel.com\/collections\/all-socks\" rel=\"noopener\" target=\"_blank\"\u003eSocks\u003c\/a\u003e for your next session.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"XS","offer_id":44142218805428,"sku":"MSINVELWHIXS01","price":110.0,"currency_code":"AUD","in_stock":false},{"title":"S","offer_id":44142218838196,"sku":"MSINVELWHIS01","price":110.0,"currency_code":"AUD","in_stock":false},{"title":"M","offer_id":44142218870964,"sku":"MSINVELWHIM01","price":110.0,"currency_code":"AUD","in_stock":false},{"title":"L","offer_id":44142218903732,"sku":"MSINVELWHIL01","price":110.0,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":44142218936500,"sku":"MSINVELWHIXL01","price":110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/files\/M-BUTTERFLY-COBALT-FRONT.png?v=1770778055"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0009\/7645\/3685\/collections\/butterfyl-banner.png?v=1771909801","url":"https:\/\/us.wearefractel.com\/fr\/collections\/butterfly-effect.oembed","provider":"FRACTEL","version":"1.0","type":"link"}